Fashion News: ‘Project Runway’ returns, Lady Gaga goes Goo Goo

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‘Project Runway’ started Season 9 Thursday night and sent four of the 20 initial contestants packing right away. ‘Four are going home before it starts,’ Heidi Klum said. ‘Because we’re a little bit mean now.’ Should be a great season! [Los Angeles Times]

Lady Gaga introduced a spoof video on ‘Jimmy Kimmel Live,’ showing what a kidswear line designed by Lady G would look like. Think of a baby swaddled in bubbles in what she called the Goo Goo line. [Telegraph]

Jessica Simpson hasn’t found the right gown yet for her upcoming wedding to Eric Johnson. But she isn’t worried; she plans to help design it. “The dress is going to be amazing,’ she says. Can’t wait to see it. [People]

Okay, this does not surprise me AT ALL. Fashionable new mom Rachel Zoe says she is going to design a children’s clothing line. [InStyle]

And the very busy Zoe is going to front for a new lipstick line from the New York-based brand Exude. [WWD] (Subscription required.)

Model Edie Campbell, 20, who has worked for Burberry and Marc Jacobs, won a charity horserace in England. The event happened on Ladies’ Day at Glorious Goodwood, and Campbell won by three and a half lengths riding a horse named Harrodian Hotshot. [Telegraph].

Olivia Palermo is the new face of Spanish jewelry brand Carrera y Carrera’s latest collection, Mediterraneo. [FabSugar]

Boutique Rubin & Chapelle has opened in the Malibu Country Mart, bringing a taste of New York to the West Coast. [PopSugar LA]

Hudson’s Bay, the parent of Lord & Taylor, is moving closer to going public with an IPO. [WWD] (Subscription required.)

-- Susan Denley

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