San Diego SAM Awards Presented

Alcala de Rancho Santa Fe, a luxury attached-home development by Davidson Communities, dominated the 1986 San Diego SAM Awards competition by winning the Grand Award and several others in the 12th annual presentation at San Diego’s Town & Country Hotel.

The event, which recognizes excellence in marketing and merchandising of new housing, is sponsored by the Sales & Marketing Council of the Building Industry Assn. of San Diego.

Marc Simmons, vice president of McKellar Development, La Jolla, received the Industry Leader of the Year award. He is credited with bringing the Member of the Institute of Real Estate Marketing (MIRM) seminar series to San Diego.

Simmons and Robert H. Jackson, principal of Jackson & Parent, San Diego, tied for the Marketing Director of the Year award. Chuck Smith, vice president of new home sales for McMillin Realty, San Diego, was honored as Sales Manager of the year.

Nearly 1,000 people attended the program. Twenty judges from around the state took two days to review and check almost 400 entries.

Designed by Krommenhoek & McKeown, the Alcala project in Rancho Santa Fe also won the Best Design for Attached Housing over $150,000, Best Sales Office Between $25,000 and $45,000, Best Model Landscaping for an Attached Product, Best Logo Design; Best Advertising Series and Best Signage Program.

A list of major winners follows:

GRAND AWARD SALES, ADVERTISING, MERCHANDISING AND PROJECT DESIGN Winner: Alcala de Rancho Santa Fe, community

Davidson Communities, developer

Krommenhoek & McKeown, architect

Evans & Conover, advertising

Design Line and Evans & Conover, sales office designers

Land Concern, landscape designers

INDUSTRY LEADER OF THE YEAR Winner: Marc Simmons

McKellar Development of La Jolla

MARKETING DIRECTOR OF THE YEAR Tie: Robert H. Jackson

Jackson & Parent

Marc Simmons

McKellar Development of La Jolla

SALES MANAGER OF THE YEAR Winner: Chuck Smith

McMillin Realty

BEST INDIVIDUAL SALES FOR A PROJECT UNDER $125,000 Winner: Velva Viejo

Mesa Ridge Penasquitos and Fieldstone Classics at EastLake Shores, communities

The Fieldstone Co., developer

BEST INDIVIDUAL SALES FOR A PROJECT OVER $125,000 Winner: Karen La Bar

Canyon Country, community

The Fieldstone Co., developer

BEST TEAM SALES FOR A PROJECT UNDER $125,000 Winner: Marilyn Hisington and Suzanna George

Casablanca, community

McKellar Development of La Jolla, developer

BEST TEAM SALES FOR A PROJECT OVER $125,000 Winner: Nancy French and Patrick Micaleff

Seabridge at Carmel Del Mar, community

The Baldwin Co., developer

BEST TOTAL SALES VOLUME AND CLOSED ESCROWS Winner: Susan Hurst

Summerhill and Chateau Bernardo, communities

Pacific Scene Inc., developer

$23,216,993, volume

BEST DESIGN FOR DETACHED HOUSING UNDER $125,000 Winner: Fieldstone Classics at EastLake Shores, community

Plan 3

The Fieldstone Co., developer

Hales-Langston, architect

BEST DESIGN FOR DETACHED HOUSING BETWEEN $125,000 AND $175,000 Winner: SummerCreek by the Lake, community

The Lakefield, plan

Gascon/Heritage West, developer

Robert Bowlus & Associates, architect

BEST DESIGN FOR DETACHED HOUSING OVER $175,000 Winner: Del Mar Place at Carmel Del Mar, community

The Somerset, plan

The Baldwin Co., developer

Architects Lorimer-Case, architect

BEST DESIGN FOR ATTACHED HOUSING UNDER $110,000 Winner: Christopher Homes--Rancho Penasquitos, community

Plan One

Christopher Homes, developer

The Berkus Group, architect

BEST DESIGN FOR ATTACHED HOUSING BETWEEN $110,000 AND $150,000 Winner: The Vistas at Masters Hill, community

Rembrandt, plan

McKellar Development of La Jolla, developer

Salerno Livingston, architect

BEST DESIGN FOR ATTACHED HOUSING OVER $150,000 Winner: Alcala de Rancho Santa Fe, community

Viola, plan

Davidson Communities, developer

Krommenhoek & McKeown, architect

BEST MODEL HOME INTERIOR DESIGN UNDER $18 PER SQUARE FOOT Winner: Triple Crown, community

The Derby, plan

McKellar Development of La Jolla, developer

Al Wylie & Associates, interior design

BEST MODEL HOME INTERIOR DESIGN BETWEEN $18 AND $21 PER SQUARE FOOT Winner: Lakeside Series at Bridlewood, community

The Windermere, plan

R.B. McComic Inc., developer

Yeiser-Garland Interiors, interior design

BEST MODEL HOME INTERIOR DESIGN BETWEEN $21 AND $24 PER SQUARE FOOT Winner: Eastview, community

The Diamond, plan

The Buie Corp. and Home Capital Development Group, developers

Yeiser-Garland Interiors, interior design

BEST MODEL HOME INTERIOR DESIGN OVER $24 PER SQUARE FOOT Winner: Valencia, community

Las Gardenias, plan

Bren Co., developer

Barrie Connolly & Associates, interior design

BEST SALES OFFICE UNDER $25,000 Winner: Park Rim--Rancho Penasquitos, community

Bren Co., developer

Charles Gary Corp., graphics design

BEST SALES OFFICE BETWEEN $25,000 AND $45,000 Winner: Alcala de Rancho Santa Fe, community

Davidson Communities, developer

Design Line Interiors Inc. and Evans and Conover, graphics design

BEST SALES OFFICE OVER $45,000 Winner: Casablanca, community

McKellar Development of La Jolla, developer

Sylvia Winters Interior Planning & Design, graphics design

BEST MODEL LANDSCAPING FOR A DETACHED PROJECT Winner: Lakeside at Bridlewood, community

R.B. McComic Inc., developer

Gillespie De Lorenzo & Associates, Inc., landscape design

BEST MODEL LANDSCAPING FOR AN ATTACHED PRODUCT Winner: Alcala de Rancho Santa Fe, community

Davidson Communities, developer

Land Concern Inc., landscape design

BEST LOGO DESIGN Winner: Alcala de Rancho Santa Fe, community

Davidson Communities, developer

Evans & Conover, advertising and graphic design

BEST BROCHURE UNDER $3 Winner: SummerCreek by the Lake, community

Gascon/Heritage West, developer

The Hines Co., advertising

BEST BROCHURE OVER $3 Winner: EastLake I, community

EastLake Development Co., developer

Glenn McIntire & Associates, advertising

BEST BLACK AND WHITE AD UNDER ONE-HALF PAGE Winner: Sandy Point, community

Harry L. Summers Inc., developer

Roni Hicks & Associates Inc., advertising

BEST BLACK AND WHITE AD ONE-HALF PAGE AND OVER Winner: Marbella, community

The Buie Corp. and Home Capital Development Group, developers

Ted Hansen Design Associates, advertising

BEST AD TWO OR MORE COLORS Winner: 333 Coast, La Jolla, community

Home Capital Development Group, developer

Stephenson Marketing & Advertising, advertising

BEST MULTI-PROJECT OR COMMUNITY AD Winner: Brehm Communities in San Diego/Carlsbad/ La Jolla/Chula Vista

Brehm Communities, developer

Woodend, Nessel & Friends Inc., advertising

BEST ADVERTISING SERIES Winner: Alcala de Rancho Santa Fe, community

Davidson Communities, developer

Evans & Conover, advertising

BEST ADVERTISING CAMPAIGN Winner: EastLake, community

EastLake Development Co., developer

Berkman & Daniels Marketing Communications, advertising

BEST CORPORATE PUBLIC RELATIONS CAMPAIGN Winner: Pacific Scene Inc.

Frampton & Associates Inc., public relations

BEST NEW HOME OR COMMUNITY PUBLIC RELATIONS CAMPAIGN Winner: EastLake, community

EastLake Development Co., developer

Berkman & Daniels Marketing Communications, public relations

BEST SIGNAGE PROGRAM Winner: Alcala de Rancho Santa Fe, community

Davidson Communities, developer

Evans & Conover, advertising