‘MORNING PROGRAM’ BOOSTS CBS RATINGS
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CBS improved its early-morning ratings on the first day of “The Morning Program,” according to A.C. Nielsen Co. data released Tuesday.
The premiere still finished behind ABC’s “Good Morning America” and NBC’s “Today” show, as its predecessor consistently did, but “The Morning Program” boosted CBS’ ratings over the previous Monday by about 48% in a 12-city overnight sample, Nielsen reported. National ratings won’t be available for several more days.
The CBS program actually won its time period in New York and San Francisco on Monday. It ran third in Los Angeles but was up .1 point over the week before.
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