TV & VIDEO - March 27, 1987

General Foods Corp. will cut out a segment of a national television commercial that shows a man holding an infant while drinking a mug of steaming Maxwell House coffee. Norma C. Godin, an official of the National Burn Victim Foundation, complained to General Foods about the danger involved in the gesture. “I felt strongly that Maxwell House had an obligation not to show something so risky,” said Godin. “Hot coffee is the most common hot liquid that would result in a burn to child.” Ken Defrew, a company spokesman said Thursday that General Foods will edit out that portion of the commerical because Godin’s point was valid.