WEEKEND BOX OFFICE : Willis Hangs Tough
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Twentieth Century Fox adopted a cautious release strategy with “Die Hard.” But the Bruce Willis action picture is holding on even stronger than two newer releases, Fox’s “Young Guns,” which slipped from fifth to eighth place, and Touchstone/Disney’s “Cocktail,” which is now in sixth place. Now in its eighth week of release, “Die Hard” so far has grossed $58.5 million.
Weekend Gross/ Screens/ Weeks Movie (Studio) Total (millions) Average in Release 1.”Nightmare on Elm St. 4” $6.4 1,758 3 (New Line) $34.3 $3,660 2. “Betrayed” $5.5 1,099 2 (MGM/UA) $12.8 $5,001 3. “A Fish Called Wanda” $5.1 1,187 8 (MGM/UA) $37.8 $4,294 4. “Die Hard” $4.8 1,461 8 (20th Century Fox) $58.5 $3,262 5. “Who Framed Roger Rabbit” $4.4 1,588 11 (Touchstone/Disney) $130.7 $2,792 * “Married to the Mob” $3.4 828 3 (Orion) $12.1 $4,113
* The four-day holiday weekend proved a big boon for Orion’s “Married to the Mob.” The comedy about a New Jersey housewife’s attempts to break away from life with the mob watched its box office sales increase an impressive 40% over the previous weekend.
SOURCE: Exhibitor Relations Co.
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