TV & VIDEO - Nov. 8, 1990
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Bunny Hops on the Peacock: NBC and Eveready Energizer batteries have announced plans to launch a cross-promotional contest in which the Eveready Bunny will be featured in a commercial with the network’s logo and stars. According to NBC Vice President Alan Cohen, the ad will begin airing in December or January, and will be made to look like part of the featured show. Viewers will be asked to mail in entries guessing on which show the bunny will appear.
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