Ads on Team Uniforms Rescue Schools
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COLORADO SPRINGS, Colo. — There are ads on school team uniforms and ads in high school hallways, and even the yellow buses of School District 11 have turned into to roving billboards for 7-Up, Burger King and other companies.
“If we were not so short of money, we wouldn’t have to do stuff like this,” said Tracy Cooper, a spokeswoman for El Paso County’s District 11. “We’ll consider anything.”
Amendment 1, passed two years ago, caps local governments’ growth, so the 32,000-student district, the state’s fourth largest, had to look for new sources of funds, Cooper said.
Ads have raised about $54,000 since the first one went up in September, 1993. That might seem like pocket change for a district with a $133-million budget this year, but voters haven’t approved a bond issue or new tax for the school in 22 years.
No public outcry has materialized.
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