Into the Fray
- Share via
Talk about bad timing. Bozell Worldwide, the Costa Mesa-based unit of Bozell, Jacobs, Kenyon & Eckhardt, won the $15-million account for Great Western Bank one week before a takeover battle ensued for the thrift. Great Western has agreed to sell itself to Washington Mutual, but H.F. Ahmanson, the parent of Home Savings, is trying to elbow its rival out.
The account might survive a Washington Mutual takeover, because that thrift has pledged to keep the Great Western name. The uncertainty comes at a bad time for Bozell, which lost the Taco Bell business to TBWA Chiat/Day.
*
Denise Gellene can be reached via e-mail at [email protected] or fax at (213) 237-7837.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
