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Boyds Wheels CEO

Boyds Wheels Inc. has named David M. Asher president and chief operating officer.

Asher, 48, who will be joining the company in mid-June, will oversee the company’s manufacturing, sales and administrative departments, the company said Monday.

Asher was previously president, chief operating officer and owner of Marshall Distributing Inc., a regional wholesale distributor of personal recreational vehicle parts and accessories. Before that, he was vice president of manufacturing and chief operating officer of Ryobi Outdoor Products.

Boyds Wheels designs and manufactures aluminum wheels and related products for the specialty automotive and motorcycle markets.

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