Times Senior VP to Head All Advertising Functions

Robert N. Brisco has been named senior vice president of advertising and marketing and new business development for the Los Angeles Times, effective immediately.

Brisco, 34, previously The Times’ senior vice president of classified advertising sales and marketing, new business development and production operations, assumes responsibility for all advertising functions at The Times, which generates nearly $900 million in advertising revenue annually.

In addition to his previous advertising and marketing duties, Brisco will be responsible for all advertising sales, marketing and customer service divisions, and will have general management oversight of the business aspects of the newspaper’s Calendar section.

He is adding responsibility for most areas previously overseen by Janis Heaphy, the newspaper’s senior vice president of advertising, who is leaving The Times to become publisher of the Sacramento Bee.

Brisco also continues to oversee strategic planning for the paper, the Los Angeles Times Syndicate and the newspaper’s new media ventures, which include its Web site.

“Since joining The Times in 1993, Bob Brisco has quickly established himself as a brilliant strategist and one of the most innovative and aggressive marketing executives in the newspaper industry,” said Donald F. Wright, president and chief executive of The Times.

The Times, a unit of Los Angeles-based Times Mirror Co., is the nation’s second-largest metropolitan daily newspaper.