This chart tracks video sales--alternating weekly among...
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This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.
Theatrical: 76%
Children’s: 15%
Television: 3%
Exercise: 3%
Sports: 1%
Other: 2%
Exercise Video Vendors
Year-to-date share of the exercise video sales market through Dec. 7 and current top-selling exercise videos:
Company: PPI Entertainment
Market share: 22.7%
Current bestseller: Denise Austin Hit the Spot gold: Fat Burning. . .
*
Company: Warner Home Video*
Market share: 22.4%
Current bestseller: Richard Simmons: Sweatin’ to the Oldies
*
Company: BMG Video
Market share: 12.7%
Current bestseller: The Firm: Low Impact Aerobics
*
Company: Anchor Bay
Market share: 10.3%
Current bestseller: Tai Chi for Health
*
Company: PolyGram Home Video
Market share: 7.7%
Current bestseller: Dance Step Reebok
*
Company: Goodtimes Home Video
Market share: 4.6%
Current bestseller: Richard Simmons: Tone& Sweat (two-pack)
*
Company: Sony/Sony Wonder
Market share: 3.8%
Current bestseller: The Grind Workout: Hip Hop Aerobics
*
Company: Healing Arts
Market share: 3.0%
Current bestseller: Yoga Journal’s Yoga for Beginners
*
Company: Live Home Entertain.
Market share: 2.7%
Current bestseller: Paula Abdul’s Get Up and Dance
*
Company: Fox
Market share: 1.9%
Current bestseller: Claudia Schiffer: Perfectly Fit Abs
Market Leaders Dec. 1-7
Top video vendors, in percentage of sales in all categories:
Disney: 19.6%
Warner Home Video*: 16.9%
Columbia: 10.9%
Fox: 10.8%
Paramount Home Video: 9.8%
Universal Home Video: 7.8%
* Includes MGM, HBO, Tuner, New Line and Warner Vision
Source: VideoScan
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