Company Uses Real Horsepower to Make Beer Deliveries
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At El and Ed’s Autosound in West Hollywood, technicians stood in service bays and whistled as the eight Budweiser Clydesdales trotted down Santa Monica Boulevard on their first California beer run.
In front of the Mayfair Market, three pay phone callers seemed to stop their conversations to stare at the horses. At West Hollywood City Hall, about two dozen people lined the windows, giving thumbs up to Clydesdale drivers Dick Rosen, 32, and Gary Siemens, 35.
Budweiser has been using its famed horses to make promotional beer deliveries in various parts of the nation for the past two years. More common, the horses are on display in parades and fairs or at amusement parks.
Thursday was the second of three Los Angeles beer deliveries by the horses, in which each bar on the route gets one promotional case. Today, the team, pulling a wood beer wagon, will be working the Sunset Strip.
“This is very California,” said Guerry Pirtle, manager of the Tango Grill, as he took delivery of his case. “I love it.”
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