Clorox Moves Ad Account to DDB Worldwide

Clorox Co., a maker of household products from bleach to salad dressing, said that it will consolidate its advertising with DDB Worldwide and end its account with Young & Rubicam, as part of its global growth plans. The Oakland-based company said the single worldwide account with DDB, a unit of Omnicom Group, will take effect Jan. 1. DDB now handles about $150 million in annual U.S. billings, while Y&R; accounts for about $55 million, Clorox said. DDB already represents the company in more than 40 countries outside the United States. “Our decision was not a reflection on the performance of Y&R;, which has been excellent and critical to the recent success of many Clorox brands,” Clorox spokesman Larry Peiros said. He noted that Y&R; could not be considered for Clorox’s global business because of an existing relationship with Colgate-Palmolive Co., which competes with Clorox in certain overseas markets.