Video View
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This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.
Theatrical: 75%
Children’s: 13%
Excercise: 6%
Television: 3%
Other: 2%
Sports: 1%
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Exercise Video Vendors
Year-to-date share of the exercise video sales market through Feb. 7 and current top-selling exercise videos:
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Company Share Current best-selling video PPI Entertainment 15.9% Denise Austin: Fat-Burning Blast Living Arts 15.1 A.M. Yoga for Beginners Sony 13.7 Grind Workout: Dance Club Anchor Bay 12.3 Kickboxing: Knockout Workout Ventura Distribution 10.4 Tae-Bo Workout BMG Video 9.6 Firm: Fat Blaster Warner Home Video* 6.8 Abs of Steel/Buns of Steel (two-pack) Goodtimes Home Video 6.3 Richard Simmons: Dance Your Pants Off Brentwood 3.4 Kick Butt Goldhill Home Media 2.1 David Carradine: New Tai Chi Workout ...
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Market Leaders Feb. 1-7
Top video vendors, in percentage of sales in all categories:
Disney: 38.8%
Warner Home Video *: 14.6%
Universal Home Video: 6.6%
Paramount Home Video: 6.5%
Columbia: 5.7%
Fox: 4.6%
MGM: 3.6%
* Includes HBO, Turner, New Line and Warner Vision.
Source: VideoScan
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