VENTURA COUNTY BUSINESS : VENTURA COUNTY DIGEST / BARBARA MURPHY : TV Stars to Tout Tooth-Whitening Treatment
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Dental/Medical Diagnostic Systems Inc., a manufacturer of high-technology dental equipment and tooth-whitening materials, has signed Jack Wagner of “Melrose Place” and Kristina Wagner of “General Hospital” to be the spokes people for its Apollo Secret Whitening treatment.
The three-year contract will include a national advertising campaign to support the Apollo product through magazines, television, direct mail and other promotional activities.
“After the phenomenal success of Jack and Kristina Wagner’s first ad in People Magazine last month, we are very excited to continue the advertising campaign with them,” said Robert H. Gurevich, chairman and chief executive officer of the Westlake Village company.
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