Screen Time

Been hurting for a big screen since Billboard Live and its signature Jumbotron departed the Sunset Strip a couple years back? Here’s the skinny on the Sunset View Plaza Video Screen, which went up last fall on the Strip just east of La Cienega Boulevard to display full-motion video ads, short films and digital art.

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*Custom-made by LG International Corp. in South Korea.

*19 feet by 24 feet, or 456 square feet; Dodger Stadium’s Diamond Vision screen is 25 feet by 35 feet, or 875 square feet.##

*Ads run in a six-minute loop; the sixth minute showcases the arts, as per agreement with West Hollywood.

*400 showings of a 15-second ad cost $2,000.

*Screen is blank from 2 a.m. until 6 a.m.##

*Exclusive use of the sign for one day costs $50,000.

*49,600 people age 18 and over pass it every day.

*Runs off a Pentium II, 400-megahertz PC with 128mb RAM, using Windows NT and a Perception Video Recorder Card.

*Cost of construction nearly $1.5 million, including freight.

*Vanity Fair named it the “Los Angeles Trysting Spot” in February 2000 issue.

*The Sheriff’s Department reports no increase in traffic accidents along the billboard’s view corridor in West Hollywood. Yet.