Inside BuzzFeed’s new Los Angeles bureau

The newsroom of BuzzFeed’s Los Angeles headquarters is shown. The bureau officially opens Oct. 23, but a team of videographers has already churned out more than 700 videos. (Jay L. Clendenin / Los Angeles Times)

Oct. 18, 2013 10:53 AM PT

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The fast-growing social news site is making a big push into L.A. to create videos that connect with its users, and it’s striving to be one of the world’s most visited websites within a year.

Video editing takes place at BuzzFeed’s Los Angeles bureau. Of the more than 700 videos its staff has produced, 123 have amassed at least 1 million views. (Jay L. Clendenin / Los Angeles Times)

An employee works in a lounge area of BuzzFeed’s Los Angeles headquarters. (Jay L. Clendenin / Los Angeles Times)

Notes from a brainstorming meeting are written on the glass wall of the conference room at BuzzFeed in Los Angeles. (Jay L. Clendenin / Los Angeles Times)

Promotional material is on display inside the Los Angeles headquarters of the website BuzzFeed. (Jay L. Clendenin / Los Angeles Times)

The “interview room” of the Los Angeles headquarters of BuzzFeed is shown. (Jay L. Clendenin / Los Angeles Times)

Top executives at BuzzFeed include Editor-in-Chief Ben Smith, left, founder and Chief Executive Jonah Peretti and Chief Operating Officer Jon Steinberg. (Gary Friedman / Los Angeles Times)